What Is Google Consent Mode v2?
Google Consent Mode is a framework that adapts how Google tags behave based on the consent choices of your users. Version 2 expands the original signals with two additional controls to better align with EU regulatory requirements.
Consent Signals
- ad_storage — advertising cookies/storage
- analytics_storage — analytics cookies/storage
- ad_user_data — whether user data can be sent for ads purposes
- ad_personalization — whether personalized ads are allowed
Why It Matters
For users in the EEA/UK, Google requires valid consent for personalized ads and measurement. Consent Mode v2 lets you keep Google Ads/Analytics working in a privacy‑aware way by sending the appropriate consent state to Google tags.
CookieBeam Integration
- Sets Consent Mode defaults early to avoid firing tags before consent.
- Updates all four signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) after user action.
- Works with a single script or via the CookieBeam template in the GTM Template Gallery.