Basics
6 guides
Introductory guides explaining core concepts
What Is TCF (Transparency & Consent Framework)?
Learn what the IAB Transparency & Consent Framework is, which versions exist, who needs it, and how it relates to GDPR and Google Consent Mode v2.
Is Consent Mode v2 Mandatory?
Learn where Consent Mode v2 is required. Google requires consent signals in the EEA/UK for Ads/Analytics. Some products require a Google-certified CMP.
What Is Google Consent Mode v2?
Consent Mode v2 lets your site respect user consent while maintaining measurement. Learn the new signals (ad_user_data, ad_personalization) and how CookieBeam integrates via GTM.
GDPR Requirements for Websites
A practical overview of GDPR requirements for websites: lawful basis, consent, transparency, user rights, DPAs, security, and breach notification.
What Is GDPR?
Understand the EU General Data Protection Regulation (GDPR): scope, principles, and what it means for websites that use cookies and trackers.
What Is a CMP (Consent Management Platform)?
Learn what a Consent Management Platform does and how it helps you collect valid consent, control tags, and keep audit trails for compliance.