Integration
24 guides
Integration guides for third-party tools
What Is Server-Side Google Tag Manager? (2026 Guide)
A plain-English explanation of server-side Google Tag Manager: how the two-container model works, and why it matters in 2026 for consent, first-party data, and measurement that survives ad blockers and Safari.
Meta Pixel & Conversions API: Consent Gating Done Right
Meta Consent Mode gives you fbq('consent','grant') and fbq('consent','revoke'), but the Conversions API ignores them. Here's the full consent layer for Meta: browser pixel, server events, US opt-outs, and withdrawal.
Cookie Consent for Headless & Composable Commerce
Splitting your storefront into a Jamstack frontend and a commerce API doesn't change the cookie rule. It changes where you enforce it, and it takes away some conveniences the old platform gave you for free.
TikTok Pixel & Events API: Load It Only After Consent
The default TikTok Pixel snippet writes cookies the moment it loads, before anyone touches your banner. Here's how to gate both the browser pixel and the Events API on real consent, using TikTok's Cookie Consent Mode.
Server-Side vs Client-Side GTM: Performance & Privacy
A clear-eyed comparison of server-side and client-side Google Tag Manager across performance, privacy, data control, resilience, cost, and complexity, with guidance on which to choose and when.
How to Set Up a Server-Side GTM Container (Hosting & Cost)
A step-by-step guide to provisioning a server-side GTM container: hosting options from Google Cloud Run to managed tagging hosts, custom domains, wiring up your web container, and what it costs to run.
Server-Side Conversions API With Consent (Meta & Google)
How to run Meta and Google Ads conversion tracking through a server-side GTM container, with event deduplication done right and consent enforced before any conversion leaves your server.
Pinterest, Snapchat & Reddit Pixels: Consent Gating
The smaller ad pixels don't ship a Google-style consent mode, so the safe default is the same for all three: don't load until the visitor accepts marketing. Here's the pattern for Pinterest, Snapchat, and Reddit, browser and server.
Microsoft Advertising UET Consent Mode Explained
Since May 5, 2025, Microsoft UET consent mode is mandatory for EEA, UK, and Swiss traffic, and unlike Google, Microsoft doesn't model the conversions you lose. Here's the exact signal, how it differs from Google Consent Mode v2, and how to wire it.
LinkedIn Insight Tag & Consent: Gate It Right
The LinkedIn Insight Tag has no consent switch of its own, so B2B teams lean on legitimate interest and skip the banner. That's the wrong call. Here's how to load the tag only after consent, browser side and via the Conversions API.
First-Party Cookies and Server-Side Tagging: Beating ITP
How Safari's Intelligent Tracking Prevention caps browser-set cookies at seven days, why server-set first-party cookies survive longer, and how server-side tagging extends cookie lifetime without cloaking.
Server-Side Tagging for WordPress: GTM Server Container Setup
A step-by-step guide to moving your WordPress site's analytics and ad tracking server-side with a GTM server container, the data layer, the first-party endpoint, consent handling, and how to validate it.
Server-Side Tagging for Shopify: A Complete Setup Guide
How to move your Shopify store's tracking server-side with a GTM server container, why it matters for data quality and privacy, how it fits with the Customer Events API, and a step-by-step implementation path.
Server-Side Tagging with Consent Management: A Shopify Merchant's Guide for 2026
How to set up server-side tagging on Shopify with proper consent management, integrating sGTM with Shopify's Customer Privacy API, Consent Mode v2, and GA4/Google Ads/Meta CAPI tracking while avoiding the consent pitfalls that catch most stores.
Server-Side Consent Enforcement: The Complete 2026 Guide
Learn how server-side consent enforcement guarantees GDPR compliance, speeds up your website, and differs from traditional client-side blocking in 2026.
Server-Side Consent Enforcement: Building a Strong Privacy Gatekeeper
Learn how transitioning from client-side to server-side consent enforcement improves compliance, eliminates third-party tag piggybacking, and creates an auditable gatekeeper for your tracking data.
Server-Side Tracking Validation: How to Debug and Test Your sGTM Setup
A hands-on debugging guide for server-side tracking implementations. Learn how to use GTM Preview mode, inspect request payloads, validate vendor responses, trace consent signals, implement deduplication, and diagnose the most common sGTM errors.
First-Party Cookieless Tracking: Privacy-First Analytics and Conversion Strategies for 2026
Build a cookieless tracking strategy using first-party data, server-side collection, and deterministic matching. Maintain analytics accuracy and ad performance despite Safari ITP, Firefox ETP, and GDPR consent requirements.
Server-Side Tracking: Benefits, Architecture & Getting Started
Discover why server-side tracking is becoming the standard for privacy-compliant data collection. Learn the architecture, benefits over client-side tracking, and how to get started with CookieBeam's server-side integration.
Google Enhanced Conversions: Server-Side Implementation Guide
Implement Google Enhanced Conversions server-side to recover lost conversion data from privacy-restricted browsers and consented users. Use hashed first-party data to improve bidding accuracy without violating privacy regulations.
Server-Side Google Tag Manager (sGTM): Complete Setup Guide
Deploy a server-side Google Tag Manager container to improve tracking accuracy, reduce page load times, and gain full control over the data you share with third-party vendors, all while respecting user consent.
Meta Conversions API (CAPI): Server-Side Setup Guide
Set up Meta's Conversions API (CAPI) to send conversion events server-side, bypassing ad blockers and iOS privacy restrictions. Improve your Facebook Ads attribution with reliable, consent-respecting server-to-server tracking.
Microsoft Clarity Consent Mode: Complete Setup Guide
Learn how Microsoft Clarity uses consent mode to comply with privacy regulations. Understand the October 2025 deadline, consent types, and how to implement Clarity's consentv2 API.
Google Tag Manager Integration
Complete guide to integrating CookieBeam with Google Tag Manager using the official GTM template. Includes Consent Mode v2, Microsoft Clarity, and regional defaults.